Art4Alzheimer: Art in the Face of Cognitive Decline

Developed through a partnership between Ping4Alzheimer and FAMM, the first museum outside the United States dedicated to women artists, and supported by France Alzheimer, Art4Alzheimer is a pilot arts engagement programme designed to help address cognitive decline.  Launched at FAMM in September 2026, the programme brought together residents of care homes in Mougins and their caregivers. The experience combines a multisensory museum visit engaging all five senses with a creative workshop. This immersive and participatory approach, centred on movement, sensory exploration and reminiscence, aims to stimulate cognitive abilities and enhance the well-being of people living with Alzheimer's disease. The conference will introduce the concept, explore its foundations in non-pharmacological approaches, and examine its potential for replication in museums, art fairs and foundations across Belgium and Europe.