Next generations: redefining collecting

The art market is being reshaped by new generations of collectors. Their approach challenges established codes, embracing values such as sustainability, diversity, and digital innovation. Even the notion of ownership is evolving: possessing a work no longer follows the same logic as in the past and now comes with new expectations. Collecting is no longer confined to traditional formats but extends to new media, immersive experiences, and socially engaged art. It has become a way to express identity, values, and to engage in dialogue with the world.